As a part of its Next Billion User initiative, Google launched Navlekha app in India. The main aim of launching this app is to get Indian Language publishers and their content online.
With project Navlekha, Google plans to enable Indian publishers of regional languages to take their content online. This initiative will help Indian writers gain more readership and recognition without having to struggle to sell their written copies physically.
As per a Tweet from the official Google India handle, it said, “When you search in Indian languages, the content available is just 1% of what’s available in English.” Project Navlekha has been launched as the core solution for this problem.
When you search in Indian languages, the content available is just 1% of what’s available in English. Here’s how we’re trying to solve that. https://t.co/a9XvhBHn6o #GoogleForIndia pic.twitter.com/OFDltBlQzy
— Google India (@GoogleIndia) August 28, 2018
Google has noted that India is having around 22 official languages but still, the main content is only in English. Google also noted that less than 10% of India’s 135,000+ vernacular language publications do not even have a website. This is the main reason why Google want vernacular language publishers on board.
Google is offering lots of features for regional publishers. Google has launched the website for Navlekha and it’s very simple and easy to understand. Publishers can even take the opinion of an expert to set up their publication website.
For the first three years Google will not charge for publication tools and the domain name. Apart from this Google is also offering to sign up for Adsense so that publishers can monetize his/her website.
The Navlekha app uses AI technology through which the app converts any PDF containing Indian language content into editable text. This makes easier for publishers to create mobile-friendly web content in vernacular languages.