It’s no longer a secret that your smartphone apps share data with Google. Almost everyone has a feeling that App must be sharing the data with the search-engine giant. Now a comprehensive study has confirmed that the majority of the Android Apps present in your smartphone shares data with Google.
Oxford University researchers have analyzed around 959,000 apps from USA and UK Google Play Store and found that almost 90% of the android apps share data with Google. The study also revealed that half of the application in your phone transfer data to 10 third parties like Facebook and Twitter. Even Amazon and Microsoft were found collecting data from a majority of the apps.
Information that app share with other companies includes user’s age, gender, and location with the practice particularly prevalent with apps aimed at children.
The study states, “News apps and apps targeted at children appear to be amongst the worst in terms of the number of third-party trackers associated with them.”
However, the Industry figures are not surprised at all with this study and the revelation. According to Morten Brogger, CEO of the encrypted communication app Wire, “Oxford University’s research findings are sadly unsurprising. The big tech firms have a lucrative business model by utilizing user data.”
“The apps are free because they use data, rather than membership fees, to make money. Using free communications tools means they can weaponize your business’s data and build an in-depth profile of it. This profile building brings adtech firms closer and closer to that business until it knows it better than it knows itself. This is too close for comfort.